After jumping ship and exiting Twitter in 2017 Lara Cohen joins Linktree as VP Partners and Business development. Cohen will oversee business development, strategic partnerships with tech platforms and the company’s community of creators across entertainment, music and other verticals.
Cohen previously was Twitter’s global VP of partners and marketing, in charge of the group that worked to support celebrities and influencers on the platform.
She joins the company after a string of recent senior hires, which co-founder and CEO Alex Zaccaria announced last month: chief technology officer Farnaz Azmoodeh (formerly with Snap), chief product officer Sam Rogoway (previously at Headspace) and chief marketing officer Monica Austin (former head of marketing and communications at Calm).
Cohen will reports to Linktree president Mike Olson.
Earlier in her career, Cohen served as editorial director at Us Weekly (when it was owned by Wenner Media). She has a bachelor’s degree in political science from the University of Rochester and currently lives in the San Francisco Bay Area.
Cohen had worked at Twitter from 2013-17, leading the entertainment talent partnerships team. She left for a year-long stint at OutCast Agency as SVP of entertainment partnerships and influencer marketing, before rejoining Twitter in 2018.