The backstory behind Prime Hydrate, energy and sports drinks

If the excitement in our household is a reflection of what is happening both around the country and globally then marketeers take note. Prime has captured the hearts, minds, taste buds and certainly the wallets of tweens and teens around the country.

Prime Hydration drink was launched by two prominent influencers and boxers, Logan Paul and KSI, who, combined, boast around 100 million social media followers.

According to The Washington Post, Prime has become a way for their devoted followers to show loyalty, and its immense popularity illustrates how influential and widespread marketing from online personalities has become.

South African retail chain Checkers recently confirmed its partnership with Prime Hydrate launching with four flavours: Ice Pop, Blue Raspberry, Lemon Lime and Tropical Punch.

By Bronwyn Nielsen – CEO of The Nielsen Network

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