South Africa’s leading deodorant Mitchum is taking advantage of the Netball World Cup tournament. The brand was announced as the official partner and supplier of the Netball World Cup 2023 which is currently underway in Mother City, Cape Town.
The prestigious international tournament kicked off on the 28 July to 6 August 2023 and will bring together the finest netball players from around the globe to compete for the ultimate title.
“Our partnership with the Netball World Cup 2023 marks a significant milestone for Mitchum South Africa as we align ourselves with one of the most prestigious sporting events in the world,” said Heather Goate, marketing director at Revlon South Africa, where Mitchum is one of the organisation’s portfolio brands.
“We are excited to support the exceptional athletes competing at the tournament and to contribute to the growth and recognition of women’s sports globally. Through our official deodorant sponsorship, we aim to inspire individuals to embrace an active lifestyle, celebrate their achievements, and reach for new heights.”
In a press statement the company wrote: “As a brand that champions active lifestyles and encourages individuals to push their limits, Mitchum South Africa is thrilled to support the Netball World Cup 2023, which celebrates athleticism, teamwork, and passion.”
“By partnering with this remarkable event, Mitchum aims to inspire individuals to embrace their active journeys and achieve their personal best, both on and off the netball court knowing they are protected against odour caused by heat, motion, and stress.”
