The iPhone 15 has gained significant attention and demand in China, exceeding initial expectations and countering previous predictions of potential challenges for the company due to increased competition from Huawei and government restrictions on iPhone usage.
Shortly after the launch of the iPhone 15, Apple’s official website in mainland China experienced technical difficulties due to the high traffic volume. This led to increased purchasing activity across various sales channels throughout the region.
The iPhone 15 series has generated remarkable pre-order activity on e-commerce sites like Alibaba’s Tmall and JD.com. According to SCMP, the initial batch of iPhone 15 Pro and iPhone 15 Pro Max units up for pre-order on Tmall was sold out in less than 60 seconds after preorders began. Tmall officials had to restock nine times in under half an hour, with the iPhone 15 Pro Max being the most popular choice.
JD.com saw its customers place over 3 million pre-orders for all four models of the iPhone 15 as of Monday. The iPhone 15 dominated the premium smartphone category on JD.com, outpacing its competitors.
Despite these successes, Apple is navigating a partial ban on government usage in China. While China’s foreign ministry denies any government law or regulation banning iPhone use, several government agencies have issued notices instructing their employees not to use iPhones within government buildings.
AI – Apple Insider
