Lionel Messi joins Sergio Agüero’s KRU Esport as Co-Owner 

Since Lionel Messi joined Inter Miami most brands are interested to work with him as a partner or brand ambassador. Messi has joined his fellow countryman and former teammate at Argentina Sergio Agüero as the co-owner of KRÜ Esports. 

The sports company, KRÜ Esports, came about after Agüero began streaming his online gaming during the COVID-19 lockdown. KRÜ has since had teams compete in major esports such as Valorant and Rocket League. 

“I’m happy to share a club with Leo, of course now in a new stage and with other challenges,” Agüero told Esports Illustrated. “It’s an honour to have him as a part of KRÜ. He’s the best footballer in history, and he’s also a great friend. He is a figure who inspires everyone and will be a great addition to the scene as a whole.” 

Considering this is the longest break between seasons of Messi’s career, it makes sense that he’s choosing now to expand his business portfolio. Despite Miami having a stellar second half following Messi’s summer arrival, the team’s first-half struggles were not enough to catapult them into the MLS Playoffs. 

The next time we’ll see the 36-year-old take the pitch will be Thursday, Nov. 16, when Argentina plays Uruguay in a huge FIFA World Cup qualifier match. Five days later, the reigning champions take on storied rivals Brazil.

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