SA20 announces Zoho as league official business technology partner

Betway SA20 has announced a new partnership with Zoho, a global technology company.

The tech company, Zoho has been named the League’s official ‘business technology partner’, and will be bringing its cutting-edge solutions to enhance the League’s digital capabilities and operational efficiency.

The League sees the partnership with Zoho as a significant step forward in further enhancing operational efficiency, fan engagement, and overall digital presence.

“Partnering with a leading business technology brand such as Zoho represents an important step in our continued commitment to innovation,  operational excellence,” said League Commissioner, Graeme Smith. “Their extensive suite of applications, backed by years of research and development, will not only elevate our digital capabilities and ability to scale but also streamline our operations, to a benefit e fans and stakeholders alike.” 

Speaking about the new partnership, Andrew Bourne, Regional Manager, Zoho Africa, expressed excitement about the new collaboration: “Zoho is committed to aiding local businesses in their digital transformation journey by providing better access to user-friendly, scalable, and enterprise-grade technology. Our suite of 50+ business applications, developed through decades of research and development, seamlessly integrates, helping businesses bring their operations onto a single platform. This eliminates issues like data silos and integration hassles.

“Zoho has witnessed remarkable growth in South Africa over the past year, with more local businesses embracing cloud technology to scale their operations. We are delighted to partner with the Betway SA20, continuing our commitment to expanding our on the ground presence in the country,” Bourne concluded.

In South Africa, thousands of companies, including notable names like Payfast, RSAWEB, and Quicket, rely on Zoho daily to streamline and optimize their business processes.

Season 2 of South Africa’s premier T20 League gets underway on 10 January, when defending Champions Sunrisers Eastern Cape take on Joburg Super Kings at St George’s Park in Gqeberha.

Betway SA20 cricket tournament keeps attracting non-stop lucrative sponsors, one even wonders maybe some of these CMOs – Chief Marketing Officers are under pressure for their brands to be seen, while other school of thoughts tells us that SA20 brand team are just good when it comes to marketing.

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