Visa has unveiled a new partnership with Liverpool superstar Mohamed Salah to be a Visa brand ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa.
The renowned Egyptian football legend will be featured in all marketing and promotional campaigns of the world leader in digital payments.
Speaking about his new relationship with Visa, Mo Salah said: “Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams. I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be.”
Together, Visa and Salah are poised to inspire and uplift individuals around the world, demonstrating that with commitment and passion, anything is possible.
Tarek Abdalla, Visa’s chief marketing officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), stated: “As an icon in the Middle East and Africa, and a legend of the modern game, Mo Salah has become a beacon of hope and joy in households all around the world, uplifting people through the belief that everyone, everywhere can help shape the future.”
“We are proud to have Mo as an Ambassador, who is not only an inspiring athlete but reflects several of our guiding principles. Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce,” added Abdalla.
