Messi Effect: Visa and Inter Miami announces Multi year international Partnership

Truth be told since Lionel Messi joined David Beckham’s Inter Miami, the club has kept attracting commercial sponsors and partners, Messi Effect.  

Major League Soccer (MLS) club have secured a multi-year global sponsorship deal with payment solutions giant Visa.

As part of the deal, Visa becomes club’s first official international payment services partner and the company gains category exclusivity and rights to activate in markets worldwide.

“Our partnership with Visa marks a significant milestone, not only for Inter Miami CF but also for Major League Soccer, as we are honoured to be Visa’s newest partner in MLS,” said Inter Miami’s chief business officer, Xavier Asensi.

“With our international fanbase, top-tier roster, and global vision aligning seamlessly with Visa’s expansive worldwide reach, this collaboration reaffirms our commitment to catering to our diverse audience on the world stage.”

According to VISA the new partnership is a bridge to connect Latin Americans and people in the Caribbean: “From Miami to Latin America and the Caribbean and virtually every corner of the world, fútbol is way more than a game: it is a passion that makes our hearts beat, unites communities and cultures. Our partnership with Inter Miami CF reflects our dedication to enhancing this experience for fans and supporting players on and off the field,” said Luciana Resende Lotze, Head of Marketing for Visa Latin America and the Caribbean.

“We will team up with Inter Miami CF to extend the passion for fútbol internationally, by creating new and exciting opportunities for fans to connect and have chances to live unique experiences with the Club.”

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