Sky Group to launch Sky Sports+ in August to give more choice to fans 

Sky Group to launch Sky Sports+ in August to give more choice to fans via live streams, app and new sports channel. The media conglomerate says Sky Sports+ will give more choice to sports fans via live streams and a new dedicated channel, at no extra cost.

“Sky Sports+ will make it easier for fans to browse, discover and watch the sport they love, while the dedicated Sky Sports+ linear channel will showcase a selection of the best live sport,” said the company in a press statement.

Jonathan Licht, Managing Director at Sky Sports, said: “Exceptional sport, covered in an innovative and compelling way, has been a big part of our history. With the introduction of Sky Sports+, we are now able to offer sport fans more choice and an even better experience when watching the live action, at no extra cost.

“For the first time, we will broadcast every game live from across the EFL on the opening weekend. It’s going to be a huge moment for football fans up and down the country and is a fitting way to kick-off our ground-breaking new partnership with the EFL.

“And this is just the beginning; Sky Sports+ unlocks the potential for us to keep evolving and finding new ways to deliver brilliant sport to our customers.”

Unique User Experience

With new and enhanced features, the viewing experience will be more immersive for fans, giving greater optionality on how they watch their favourite sport. Live pause and rewind will be available on all concurrent streams, and the ‘Recap’ feature currently available for Premier League and Championship games will also be made available for EFL games shown on the Sky Sports+ linear channel.

Once live, customers with a full Sky Sports subscription won’t need to do a thing; Sky Sports+ will simply drop into the existing Sky experience, across Sky Glass, Sky Stream, Sky Q, and NOW.

The revamped Sky Sports App will also become the ultimate home of sports streaming on mobile devices with Sky Sports+ streams accessible via event centres in the app.

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