Spanish football giant Real Madrid and Orange have entered into a strategic agreement that will see the operator become the club official Telecommunications Partner for the next three seasons.
As part of the deal Real and Orange to collaborate on marketing and advertising activities across the club’s channels, in addition to engaging with fans through social media campaigns. The operator will also provide 5G and 5G+ mobile connectivity for club employees and at Santiago Bernabéu Stadium.
Germán López, MasOrange’s Chief Operating Officer, expressed a sense of pride upon the signing of this partnership “between two leading brands, who share the same attitude and conviction about the potential for technology to enhance the future football experience.”
He adds: “MasOrange’s aim is to be a leader in customer satisfaction and football is a social connection around which many of today’s relationships and conversations are built, making it a fundamental activity and a key content for us to generate valuable experiences for our customers.”
The agreement involves image and hospitality rights, linked to the first teams and their players, and also in the stadium, with a prominent presence both on the traditional media as well as in the new spaces. Among them, is the 360º LED halo that adorns the upper area of the Santiago Bernabéu.
