In the world of communications and media space, brands have to innovate constantly to stay ahead of the pack. Primedia Group appointed Tobie Badenhorst to lead Primedia Sport as vice president from July 2024. Badenhorst brings nearly 20 years of experience in the South African sport industry. At Nedbank, where he was head of group...
Month: <span>July 2024</span>
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FIFA plans to Raise between US$1bn and US$2bn to Expand Fifa+ Streaming service
Fifa wants to raise up to US$2 billion to fund the expansion of its Fifa+ direct-to-consumer (DTC) streaming service, according to Bloomberg. World soccer’s governing body is reportedly working with Swiss investment bank UBS on the plan, with a formal fundraising process expected to start in July. It is thought investors in the US and Middle...
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Cameroon’s Ulrich Chomche becomes first NBA Academy Africa prospect Drafted to the NBA
Cameroon’s Ulrich Chomche from NBA Academy Africa, an elite basketball training center in Saly, Senegal for top prospects from across the continent, was selected 57th overall by the Memphis Grizzlies in the 2024 NBA Draft presented by State Farm, making him the first NBA Academy Africa prospect drafted to the NBA. Chomche is the seventh player...