Brand Finance, a global brand valuation consultancy, has found that Apple is once again the world’s most valuable brand. The consultancy has valued Apple’s brand at $574.5 bn, ahead of second-placed Microsoft which has a brand value of $461.1bn.
Five most valuable brands in the world
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands:
Walmart: $137.2bn, up 42%
Apple: brand value of $574.5bn, up 11% from 2024
Microsoft: $461.1bn, up 35%
Google: $413.0bn, up 24%
Amazon: $356.4bn, up 15%
“Our analysis of what brands have grown the most since 2020 reveals that technology companies do not have a monopoly on sustained brand growth,” says David Haigh, founder & CEO, of Brand Finance.
“This also reinforces another global trend: how Chinese brands like TikTok, Pinduoduo, and BYD lead the charge by creating value and challenging established brand leaders,” he adds.