Apple the world’s most valuable brand according to Brand Finance

Brand Finance, a global brand valuation consultancy, has found that Apple is once again the world’s most valuable brand. The consultancy has valued Apple’s brand at $574.5 bn, ahead of second-placed Microsoft which has a brand value of $461.1bn.

Five most valuable brands in the world

According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands:

Walmart: $137.2bn, up 42%

Apple: brand value of $574.5bn, up 11% from 2024

Microsoft: $461.1bn, up 35%

Google: $413.0bn, up 24%

Amazon: $356.4bn, up 15%

“Our analysis of what brands have grown the most since 2020 reveals that technology companies do not have a monopoly on sustained brand growth,” says David Haigh, founder & CEO, of Brand Finance.

“This also reinforces another global trend: how Chinese brands like TikTok, Pinduoduo, and BYD lead the charge by creating value and challenging established brand leaders,” he adds.

Please follow and like us:
Social Share Buttons and Icons powered by Ultimatelysocial