Primedia Studios is restructuring its executive leadership team to better position itself within the international digital content landscape. The media group has appointed Bongumusa Makhathini as the new CEO of Primedia Studios in addition to his responsibilities in leading Primedia Out Of Home (OOH).
As CEO of Primedia Studios, he will oversee studio operations, distribution agreements, and sponsorship initiatives, ensuring that content is strategically positioned for the local and international markets.
“The world is ready for stories from Africa, and it is our responsibility to tell them authentically and powerfully,” Bongumusa remarked. “This is a pivotal moment for Primedia Studios, and I am excited to lead our team in creating impactful content pathways that resonates across cultures.”
According to the media group, to support this exciting vision, Jan Du Plessis, president of Primedia Studios, will concentrate exclusively on expanding the content pipeline, collaborating closely with the newly appointed CEO, Bongumusa Makhathini. Their partnership is poised to strengthen the studio’s ability to create productions that resonate with global digital audiences.
Jan expressed his enthusiasm for this collaboration, stating: “Our stories are not just narratives; they are the embodiment of the heritage of Africa and identity. I am eager to work alongside Bongumusa, whose leadership and vision will be instrumental in bringing these stories to life. Together, we have a unique opportunity to share the creative richness of Africa with the world, and I am committed to ensuring that our content pipeline reflects that depth.”
Both Jan and Bongumusa will report directly to Jonathan Procter, group CEO of Primedia.
Commenting on these new developments, Procter said: “We are entering an industrial phase for Primedia Studios. The creative potential of Africa is vast, and with Jan and Bongumusa steering our efforts, we are well equipped to enjoy the energy of the creative industry and we will present compelling stories to a global digital audience that is underserved with content from our Continent. Their combined expertise will be instrumental in advancing our content offering in a fast evolving digital world.”
