Nike announced they have partnered with Kim Kardashian’s Skims to launch a new activewear brand called NikeSkims.
Nike’s partnership with Skims builds on a years-long effort to connect more deeply with female shoppers. In the past, that’s included improving its sneaker assortment for women and simplifying its leggings and bra offerings, among other efforts.
“We’re energised by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims,” says Heidi O’Neill, president of Consumer, Product and Brand, Nike, Inc.
“This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
That also means more women athletes can further benefit from Nike’s distinct advantages across the marketplace, leveraging women-specific innovation from the Nike Sport Research Lab, a growing membership and app ecosystem that serves millions of women around the globe, and partnerships with the world’s greatest leagues, teams, federations and voices in art and culture.
“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kim Kardashian, co-founder and chief creative officer for Skims, said in a statement.
“This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered.”
