At the FIFA Club World Cup 2025™, global tech leader Hisense is making more than just a brand statement: it’s delivering a vision for the future. With the striking pitch-side message “AI YOUR LIFE,” Hisense cements its position at the forefront of intelligent consumer technology, inviting millions of fans to witness how AI is transforming the way we live, play, and connect.
As one of the first consumer electronics brands to embed AI across its product ecosystem, Hisense is redefining smart living. At the heart of its innovation is the Hi-View AI Engine X, an advanced processor designed to mimic human learning and decision-making through deep neural networks. “This isn’t just about better screens,” comments Luna Nortjie, Deputy General Manager of Hisense SA. “It’s about a smarter way of life, where technology responds to us, learns with us, and enhances every moment we share at home.”
The Hi-View AI Engine X drives the next generation of ULED AI TVs with four powerful pillars: AI Picture, AI Sound, AI Scenario, and AI Energy. From lifelike contrast and adaptive acoustics to smart energy optimization and automatic mode switching, Hisense TVs are built to elevate every match and movie into an unforgettable experience.
“Our vision of innovation has always been human-centric,” she added. “Whether it’s a refrigerator that helps manage your family’s daily rhythm or a TV that adapts to your viewing mood, we want people to feel empowered and emotionally connected to the technology in their lives.”
Hisense’s smart home platform, ConnectLife, seamlessly extends AI into daily living, with features like AI-guided cooking and personalized laundry care. Products like the PureFlat Smart Series refrigerator, featuring a 21-inch interactive display, act as intelligent hubs in the modern home.
As the world tunes in to celebrate football’s finest, Hisense’s “AI YOUR LIFE” campaign reminds audiences everywhere: the future of smart living is already here: beautifully immersive, seamlessly connected, and deeply personal.
