As South Africans increasingly opt for wellness over woozy weekends, the PURA Beverage Company is proud to stand behind a cultural shift that celebrates movement, connection, and joy, without the hangover. PURA proudly supported a recent Sunday Shuffle run in Rivonia, as well as its The After Shuffle Party: a fast-growing, feel-good community movement that proves the best parties can be enjoyed with a coffee, PURA Soda, and a live DJ set.
As a brand founded on the philosophy that we should all live a little purer, the company is on a mission to help South Africans enjoy life without compromise. That means sodas and rehydration drinks made with real ingredients: no artificial sweeteners, no syrupy residue, just a splash of real cane sugar, and far less of it than most drinks in the market today.
“South Africans are moving away from the binge-and-regret routine,” says Kyler Brett, Cofounder of the Sunday Shuffle. “We’re seeing a global wellness awakening, and the same applies in SA. People still want to socialise, run, dance, connect – but they want to do it without sabotaging their fitness goals. That’s where we come in.”
The Sunday Shuffle movement in Johannesburg is leading this charge, offering a community-driven run that ends with a caffeine-fuelled, DJ-backed “After Shuffle” party, where coffee is the new cocktail and real conversations are the new currency. And PURA Soda is delighted to deliver crisp, clean, refreshing, and liver-friendly soda’s for consumers at these events.
“We love Pura’s brand commitment to wellness-led, community-first initiatives across the country. We started Sunday Shuffle because, as friends, we would run on Sundays and end our session at a coffee shop. The coffee shop became a place where we could connect post-run, without hindering our fitness goals with alcoholic beverages.
This led to the idea of a coffee party, that could empower local businesses while supporting fitness enthusiasts by creating a space where we can all connect and move, with our overall wellness in mind. We are proud to have Pura at these events, because it offers our community with an award-winning soda that aligns with how we want to feel in our bodies: good” adds Brett.
“Whether you’re at the Shuffle, the gym, or your kid’s Saturday cricket match, you should be able to enjoy a drink that doesn’t make your body pay for it later. Wellness doesn’t mean boring. It just means better – and we’re all in.”
As more South Africans lean into wellness-led lifestyles, brands like PURA are leading the charge. With carbon-neutral production, sustainable packaging, and international recognition for innovation and taste, PURA is not just building a company – it’s building a crew. And that crew? They dance on Sundays, drink coffee at parties, and choose to live a little purer every day.
Anyone seeking to join the Sunday Shuffle run can do so by connecting with the team through social media, on Istagram via @sundayshuffle_ or TikTok via @sunday.shuffle. Those wishing to secure tickets to the coffee party can also do so via Instagram by following @theaftershuffle or on TikTok via @theaftershuffle. All details are also available on their website, which is www.sundayshuffle.co.za.
