The greatest businesses often rise from modest starts—think Roots Butchery, born in Soweto in 2004, now with over 90 stores across South Africa. Family-owned giants like Pam Golding (since 1976), Hirsch’s (since 1979), Chicken Licken (since 1981), Polysales (since 1992), and Tiger Brands Group are economic pillars.
They account for 50-70% of businesses, contribute ~70% of GDP, and provide 30% of employment. According to PwC, ~60% of JSE-listed companies are family-founded or run.
Roots Butchery creates jobs for the “unemployable,” fostering community trust. As Mayer Amschel Rothschild said, “I would rather build a great name than be a great man.” Start small, serve big—your venture could transform lives.
By Neo Moeti Marumo-Mphaphuli (Moeti)
