TymeBank has officially rebranded to GoTyme Bank, marking a new chapter in the institution’s growth as part of the global Tyme Group, which operates across multiple markets and serves more than 20 million customers worldwide.
The rebrand introduces a refreshed digital-first identity alongside the launch of the new GoTyme app, designed to enhance simplicity, transparency, and affordability. While the name and experience evolve, customers retain full continuity of service, reflecting the bank’s increasing scale, maturity, and ambition in delivering modern digital banking solutions.
“GoTyme Bank reflects who we are today and where we’re going next as part of a global banking group with a strong South African foundation,” said Cheslyn Jacobs, chief executive officer of GoTyme Bank South Africa.
“This is not a change to our fundamentals. It’s the same bank, built on the same licence and principles, now expressed through a brand and platform that better reflects our scale, technology, and ambition.”
As part of the transition, the new GoTyme Bank app went live on Thursday, 22 January 2026, supporting a phased migration of customers. The rollout is being managed deliberately to prioritise security, stability, and customer experience.
The app introduces a cleaner and more modern design, improved performance, stronger security features, and a more intuitive way for customers to save, spend, send money, and manage their finances. This new brand reflects the ethos of simplicity, transparency, and human-centred design.
“We’ve taken the opportunity to rethink how the brand shows up in our customers’ lives,” said Lucia Malapane, Head: Brand at GoTyme Bank. “The GoTyme brand is about momentum, clarity, and confidence, and the new app is where customers will experience that most directly.”
