Nielsen, the TV measurement specialist, has announced enhancements to its Streaming Content Ratings (SCR) product, which accelerates data deliveries from a once-weekly reporting cadence to a daily cadence.
With this update, Nielsen has reduced SCR data delivery time by up to 80 per cent. Clients now receive data, delivered each business day, for viewing that occurred two days prior.
“While Nielsen has made a number of material improvements to streaming measurement over the years that have broadened and deepened platform and programme coverage, this may be the most significant enhancement to Streaming Content Ratings since its launch in 2017,” said Brian Fuhrer, Senior Vice President, Product Strategy and Thought Leadership.
“As the speed of change across the media landscape increases, providing our clients with more immediate, up-to-date audience data helps them keep pace with the consumer.”
In addition to daily SCR data for clients, the product enhancements also allow Nielsen to accelerate the delivery of its weekly Streaming Top 10 reports, cutting the reporting delay in half.
