Tulip, the leading provider of human-centric retail customer engagement solutions, announced Tulip Integration Builder and an expanded Shopify Connector. Together, the new capabilities give retailers more flexible ways to connect all types of data elements including customer, inventory, order, customer service, corporate outreach and product data to Tulip.
Integration Builder addresses an enterprise challenge: connecting data from complex, multi-source environments without restructuring existing systems or relying on external integration platform as a service (iPaaS) middleware. It connects directly to APIs, flat files, and cloud data platforms such as Snowflake, Databricks, and BigQuery while adapting to each retailer’s existing taxonomy and schemas.
AI-Assisted Integration Built Around Retail Data
Effective clienteling depends on giving store associates timely access to accurate information but that data often sits across disconnected systems. Traditional connectors can require extensive customization or impose rigid data structures.
Integration Builder provides a visual canvas and reusable components for configuring bi-directional integrations for each retailer. Targeted AI capabilities support schema discovery and field mapping, accelerating two complex and time-consuming parts of the integration process. The technology helps teams adjust connections as source-system schemas evolve, reducing maintenance demands and disruption risk.
“Retailers shouldn’t have to overhaul their data taxonomy or build custom middleware to give store associates actionable information,” said Ian Rawlins, CEO of Tulip. “Standard connectors are too limited or rigid for enterprise environments, while bespoke engineering can take weeks or months. Integration Builder simply works with the data structures and connection methods retailers already use, applying visual configuration and AI-assisted tools to make integration faster and more manageable.”
Shopify Connectivity Designed for Global Retail
Tulip also announced expanded capabilities for its native Shopify Connector, reducing the time to establish Shopify environments from days or weeks to hours. New multi-region and Shopify Markets support allows brands to connect regional storefronts to a single Tulip environment while preserving product catalogs, pricing, and languages. Retailers can provide consistent clienteling experiences across global markets without maintaining a separate integration for every storefront.
Together, Integration Builder and the Shopify Connector offer two paths: a purpose-built Shopify product and a configurable solution for varied or complex enterprise systems.
Supporting Tulip’s Global Growth
Following Tulip’s March 2026 merger with Salesfloor, the combined company supports approximately 100 enterprise retail clients and more than 100,000 sales associates across over 70 countries, influencing billions of dollars in annual retail sales.
The new capabilities provide a scalable foundation for Tulip and its customers, making it easier to connect existing systems and turn unified data into relevant, personalized engagement across markets.
