Simplest subscription setup
The setup couldn’t be easier for creators, and it’s all carried out right from Anchor:
Regardless of your audience size, Anchor’s simple setup process means all creators can be up and running with a paid subscription offering in minutes. Consolidate your podcast creation, hosting, distribution, and monetization in one robust, familiar, easy-to-use platform—so you can spend your time focusing on creating subscription-worthy content instead of headaches around managing separate feeds. Once you select your price point, it will apply to all your paid content. Then, just choose which episodes to make subscriber-only right from Anchor, and it’ll be instantly reflected in Spotify.
From there, it’s equally simple to manage your paid subscription and every other facet of your podcast in one place: Anchor.
Increased revenue with ease
The most seamless discovery, subscription, and listening experience for your audience equals increased earning potential for you. It starts with a straightforward subscription process for listeners that immediately gets access to paid episodes within your existing show feed in Spotify, meaning less friction and more supporters; your audience won’t need to contend with RSS feeds or downloading a separate third-party app to listen. They’ll still have the option of listening on the platform of their choosing through a private RSS feed, so you don’t lose out on any potential subscribers. And with paid subscription content clearly marked on your show and episode pages in Spotify, listeners can easily see how to support you directly, thus presenting a bigger potential paid audience.
Subscriptions are a great source of recurring revenue, even for shows with smaller but loyal followings. They can prove a lot more lucrative and stable than ads for creators of all sizes: a flexible tool that lets you decide what type of paid content to offer—whether it’s early access, bonus episodes, or something else. It all depends on what’s right for your goals, audience, and time investment. And with 100 percent of subscription revenue* going straight to the creator for the next two years as well as no flat fees*, there’s never been a better time to explore your monetization strategy.
Your listeners, your community
As part of paid subscriptions, we anticipate giving creators priority access to Anchor’s recently announced Q&A feature, allowing them to take paid content even further by inviting their most loyal supporters to interact directly with the show. We also expect to add functionality in the near future that enables creators to contact their subscriber base directly, making it easier for you to connect with loyal fans and offer additional perks like merch, promo codes, and more.
For listeners, it’s now easier than ever to discover bonus content and support creators on a platform they use and trust—even if they’d prefer to listen somewhere else. And creators can receive support from listeners while offering them something of value in return, deepening the connection with your biggest fans by welcoming them into your show’s community.
Interested in setting up a paid subscription for your podcast? Sign up here!