Netflix will Launch an Online Store to sell Merchandise and Collectibles

The screaming giant Netflix to move into high-quality apparel and lifestyle products.

Netflix will launch an online store to sell limited-edition apparel, lifestyle merchandise and collectibles based on “Stranger Things,” “Lupin” and other popular shows, the streaming giant said on Thursday.

For now Netflix.shop will be available in the United States starting on Thursday and expand to other countries in the coming months, Netflix said in a blog post.

The video streaming pioneer is facing a growing list of competitors offering their own streaming services with new movies and TV shows. In April, Netflix fell short of Wall Street projections for new subscribers.

The online store offers a new source of revenue for Netflix and expands its product line beyond the items it sells through partners such as Target Inc and Walmart Inc.

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