Twitter named Sarah Personette as new Chief Customer Officer

Twitter has named Sarah Personette as chief customer officer of the company, effective from August 1st.

Sara will oversee the social media platform’s global ad sales, global content partnerships and revenue operations.

This comes after the departure of Matt Derella, who will leave after nine years at Twitter.

Personette joined Twitter in October 2018, leading its sales organization, after serving as chief operating officer at media company Refinery29, where she oversaw business strategy and development, customer revenue, business marketing, growth and analytics, creative services and research.

Sara will directly report to Chief Executive Jack Dorsey and oversee Twitter’s emerging businesses, including MoPub, an advertising technology product that helps app developers and mobile publishers earn ad revenue, the company said.

Twitter has named Sarah Personette as new Chief Customer Officer
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