Major Strategic Changes at KZN’s Gagasi FM

In another strategic move to drive the growth and sustainability of the business, Gagasi FM is realigning its operations. Part of the move will see, Vukile Zondi, who has served as the station’s managing director since 2014, take over a new position as managing director at Gagasi Heart Media Group (GHMG) which will be the new commercial wing of MRC Media, the holding company of both Gagasi FM and Heart FM.

The station’s current head of creative and promotions, Minenhle Dlamini will become the acting managing director for the station with effect from, 1 July 2021. Alongside Zondi, she will manage the transition period in an acting capacity for the next three months after which she will then occupy the position on a full-time basis. During this period, Zondi will also be phasing into his new role at GHMG, based at head-office in Johannesburg.

As part of the changes, there has also been a strategic realignment of internal departments to ensure optimal functioning of the business in line with the new growth objectives. These will be led by an executive team that consists of highly experienced industry figures. The new departments are the Commercial Hub which will be led by Phinda Magwaza, Audience Experience will be led by Alex Mthiyane, Consumer Insights and Technical Innovation will be led by Mimi Kesaris as well as Financial and Administration Hub to be led by Vivek Ramsayi.

“This is a historic moment in the journey as Gagasi FM, it’s a moment that defines the future and we are very excited about it. This is a culmination of all the behind-the-scenes work, that we have been engaged with over the past few months, to determine how the business will move forward.

The lessons from the past year, where every aspect of our lives got affected, are that; it cannot be business as usual and our environment was no exception. So we have been working very hard to ensure that we respond vigorously to the current economic challenges and that our business model is aligned to what the future looks like,” says Zondi.

Incoming MD, Dlamini, echoed Zondi’s sentiments. “We are not only realigning our operations, but our imagination of the brand and its future as well. We are shifting the mindset, and all this will be reflected in how we will engage with our audience moving forward.

This will be our new normal where we elevate the consumer experience across all brand touch-points. We have already identified our business model as multi-channel based and we have seen much progress from that in both audience interaction and commercial activity, we are now going to build from that going to the future,” says Dlamini.

Further announcements in relation to how these changes filter down to the functioning of the station will be made in due course. 

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