LinkedIn has announced that it will shut down its stories feature starting from September 30 to start working on adding short-form videos on their platform, TikTok style.
The professionals social media platform announced the changes to warn advertisers who might have already bought ads that would run in between stories. LinkedIn said users who promoted or sponsored Stores directly from their page will need to remake them.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting,” wrote LinkedIn’s Senior Director of Product Liz Li in a blog post today.
“Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” Li added.
Tech insiders says If LinkedIn is successful in its plans to create a short-form video feature, it would join platforms like Snapchat and Instagram that have built their own TikTok-like feeds.
Li also noted that users want “more creative tools to make engaging videos.” While Stories included stickers and prompts, users wanted more creative functionality.
It’s great to see the new kid on the block TikTok’s influence on OG companies like LinkedIn, Instagram and Snapchat.