Accenture to Buy South African Creative Agency King James Group

International consultancy agency Accenture to acquire the award winning South African creative and digital marketing agency King James Group. This is the first acquisition in Africa since the company started operating in South Africa decades ago. 

The award-winning King James Group, which was founded in 1998, specialises in brand strategy, creativity and digital marketing services. Its team of 300 creative and brand experts will join Accenture Interactive in South Africa.

Completion of the acquisition is subject to certain conditions and Accenture says it is not able to disclose the financial details of the transaction.

James Barty, founding partner and CEO of the King James Group, said in a statement that establishing a bigger, more relevant presence has always been on their horizon. 

Haydn Townsend, Alistair King, and James Barty
Haydn Townsend, Alistair King, and James Barty

“Joining Accenture Interactive will be an incredible opportunity that will offer our people exciting growth and our client’s access to outstanding capabilities on a global scale,” he said.

Haydn Townsend, Accenture Interactive’s managing director for South Africa, explains that, to succeed today, its clients must create unified brand experiences that make their customers’ lives easier and more meaningful. 

“King James Group’s creativity and strength in driving marketing and communications that result in brand equity, will meet our clients’ demands for a single partner with seamless offerings across marketing, commerce and experience,” he said.

Alistair King, founder and chief creative officer, King James Group, said, “This is not just the logical next step for our agency, but it’s a deeply enticing one. We have long admired the creative path that Accenture Interactive is on, and we relish the prospect of King James Group joining the family. This union will make us a better agency, period.”

Accenture serves clients in more than 120 countries including South Africa.

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