Amazon launched Prime Video Channels in India. the Amazon’s new app allows its users to subscribe to 8 streaming services that includes Discovery+ and Mubi from one central location, Prime Video website and App.
The moves makes Amazon to win the Indian market share from its rivals Netflix and Disney.
Gaurav Gandhi, country manager of Amazon Prime Video India, in a statement said, “with the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”
Amazon Prime Video has almost 55 million monthly active users in India. The company compete with the likes of Netflix, Disney’s Hotster, MX Player and other Indian streaming services.
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