Amazon is launching ‘Local Selling’ a set of services that allow local and regional merchants to offer in both store pickups and fast delivery to nearby customers.
The platform’s new option allows sellers to offer in-store pickups for products and services to shoppers in a specific Zip codes. In some instances, customers will be able to purchase items from merchants for same-day pickup at the business’s local retail location.
Accoding to the company, products that are available for pickup will have a “store pickup” tab on the item page. Once customers place an order, they’ll receive a notification when their item is ready for pickup. When the item is ready, customers will have a five-day pickup window to collect their orders.
“Our research shows that many customers will opt for local pickup when given the choice. This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience,” said Jim Adkins, the vice president of recreational and vocational categories at Amazon, in a statement.
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