Microsoft announced that is teaming up with commerce platform Shopify to expand product selection across its own search engine, Microsoft Bing, as well as within the Shopping tab on its Microsoft Edge browser and on its newly launched news service, Microsoft Start.
According Microsoft, the integration is being made available to Shopify merchants through an updated Microsoft Channel app where they’ll be able to make a few adjustments to expand their reach across Microsoft’s network.
Once set up, merchants’ products will show across the Shopping tab in Bing, Microsoft Edge and Microsoft Start as free product listings.
Shopify’s integration with Microsoft will also allow merchants to create new ad campaigns and view marketing performance via real-time reports in their Shopify store, Microsoft said when announcing the tie-up.
The company also noted it had other “shopping enhancements” planned for the future, but didn’t detail what those new features may include.
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