Netflix after launching their streaming service almost six years ago in India with a hope fo dominating the market, unfortunately the streamer’s plans didn’t go as planned. The streaming service is finding it difficult to make inroads, now they’re dropping the prices with a hope that the demand will increase.
The cheapest Netflix plan — the mobile-only option, which allows lower resolution consumption on tablets and smartphones it now costs $1.96 (149 rupees) in India. That’s down 25 percent from the former price of 199 rupees, or $2.62.
Netflix’s standard and premium plans which offer users higher video quality, have dropped to $6.57 (499 rupees) and $8.55 (649 rupees) — from $8.55 (649 rupees) and $10.59 (799 rupees), respectively.
Media experts believe the move by Netflix is likely to yield results but only time will tell.
“The most meaningful reduction is the basic price plan, which opens up the funnel for significant new customer growth,” says Mihir Shah, vp and head of India for Media Partners Asia (MPA), a regional consultancy and analyst firm.
The subscription price reduction comes at a time when the streaming giant has raised the monthly tariff in several parts of the world including South Africa.
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