Starting a business is a solution to many problems that the majority of South africans find themselces with. However not everyone has the ballz to start their venture, but that’s the way to go inorder to solve the current high unployment rate.
Google South Africa and Department of Small Business are joined hands to launch the Hustle Academy. Its a live training sessions, 1-1 mentorship and masterclasses by industry leaders, all for free.

“This bootcamp, delivered online by subject matter experts, is designed to help small businesses grow by increasing revenue, positioning for investment, and building a sustainable business for the future,” the statement reads.
Alistair Mokoena, country director for Google South Africa, said, “Small businesses contribute an estimated 52% of South Africa’s GDP, according to the National Empowerment Fund and employs millions of South Africans. Our goal is to help SMEs recover as they are the drivers of our economy and to help South Africans grow and thrive. We’re here for the long term, and our investments in programmes demonstrate this”.

“Digital markets and digital transformation are important enablers for the Department of Small Business Development’s vision to ensure a transformed and inclusive economy, driven by sustainable, innovative small, medium, and micro enterprises and cooperatives. The initiatives discussed today at Google for South Africa are strongly aligned to this vision” said Minister for Small Business Development, Stella Ndabeni-Abrahams.
Those who are interested can register now and the class starts on 21 February 2022. For more information you can visit go to g.co/hustleacademy

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