Liverpool, the English premier league side has joined forces with Vista, a design and marketing to promote small and medium businesses in Liverpool.
The deal makes the marketing firm becomes the league side’s official small business design and marketing partner.
Both companies will collaborate in creating content for social media, other digital platforms and in-stadium activation to promote these businesses.
There are cool initiatives in the works. Liverpool and Vista also plan to launch the ‘Small Business of the Match’ initiative, which will see the club reward small business owners for their positive impact on the community with matchday experiences at Anfield.
“The past two years have been tough for some businesses and this idea from Vista will be a huge opportunity for deserving small businesses to see their name in the lights at Anfield. Each will be given a global platform to tell everyone about their business and amplify their messaging,” said, Drew Crisp, Liverpool’s senior vice president of digital.
Vista will partner with small businesses to provide them with design and marketing services, while a select few companies will be given ‘hero status’ at a Liverpool home game.
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