Mark Cuban’s Fireside, is an interactive platform that connects content creators to reach audiences through live and virtual shows.
The newly launched startup plans to raise a $125 million Series A finance round. The company will use the cash investment to accelerate web3 and metaverse adoption.
Dallas Mavericks owner’s new platform has managed to attract the who’s who of Hollywood such as Jay Leno and Michael Dell to invest in the newly established platform.
The company, Fireside is co-founded by Cuban and Falon Fatemi, a Google alum who also co-founded customer intelligence platform Node.
What does the Fireside App do?
The Fireside app offers content creators the ability to distribute their shows everywhere, outside of the app with a click of a button. The platforms also supply creators with “sophisticated analytics” to help them understand the kind of content that is resonating well with the audiences in real-time.
“For the first time, whether it’s Web2, Web3 or VR, we have a tactile platform that allows content creators to hear and see how their audience is responding to live content. It’s as close to being in real life as you can get,” said Cuban, in a recent interview with TechCrunch.
Some of the backers of the Fireside app are Cuban himself, Kelvin Beachum and former NBA star Baron Davis, just to mention a few.
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