Netflix has announced that it will exclusively broadcast every match of the FIFA World Cup 2030 to subscribers in Spain and Andorra. It marks the first time the streaming giant will host action from the world’s biggest football tournament.
With defending FIFA World Cup 2026 champion Spain serving as one of the competition’s three host nations — alongside Morocco and Portugal — Netflix will feature full live coverage of the tournament, including a daily roundup show on match days, and additional programming in the tournament lead-up.
This arrangement will see key games – likely those involving the countries’ own national teams and the final – shown on free-to-air TV, while the rest will only be available ti Netflix subscribers.
“Few events unite people like the World Cup,” commented Bela Bajaria, Chief Content Officer at Netflix. “I was in the stands this year as Spain lifted the trophy and witnessed the passion, the pride, the stories — they all become part of a nation’s culture and are remembered for generations. With Spain set to host in 2030, we’re thrilled to bring every match to fans across Spain and Andorra on Netflix.”
The 2030 FIFA World Cup kicks off June 8th 2030, and concludes on July 21st 2030. It will marks the 100th anniversary of the tournament. To honour the anniversary, Uruguay (the 1930 host and champion), Argentina (the 1930 runner-up), and Paraguay (the home of CONMEBOL, the only confederation in 1930) will each host a centenary celebration match.
“We are pleased to build on our partnership with Netflix as we look ahead to the FIFA World Cup 2030,” added Mattias Grafström, FIFA Secretary General. “This will be a special edition of the tournament, and we look forward to working together to bring it to fans across Spain and Andorra. Our shared ambition is to bring fans closer to the game and enable as many people as possible to share in the excitement of the competition.”
“For Spanish football fans, welcoming the world as reigning champions on Netflix will make this a moment unlike any other,” Bajaria continued. “And our expanding partnership with FIFA, including the Women’s World Cup in 2027 and 2031 for the US and Canada, reflects our continued commitment to bringing fans closer to the world’s biggest sports moments.”
Netflix will also be the exclusive home of the FIFA Women’s World Cup in the US and Canada in 2027 and 2031.
Reacting to the news, Danni Moore, senior Analyst at Ampere Analysis, said: This is Netflix’s most high profile sports rights deal to date in Europe, adding to its global rights deals for WWE and the minority package of NFL rights it holds, which predominately covers holiday games.”
“The World Cup media rights value in Spain has been comfortably the lowest among Europe’s big five markets for the last few tournaments. In addition to this and the tournament being held in Spain, the Spanish national team are the current World Cup champions and the tournament is the second most popular event among sports fans in the country, behind only domestic football league LaLiga, with 49 per cent of sports fans following the competition as per Ampere’s Q4 2025 Sports Consumer survey. These factors all make Spain an attractive market for Netflix to invest in FIFA World Cup rights for 2030 – although it is likely that the rights value will have risen significantly, given that Netflix is entering the market and local interest is likely to be higher for a tournament hosted in the country.”
“Having rights to the tournament will also allow Netflix to generate higher advertising revenues during matches, due to both the value of the World Cup as a brand, and the large concurrent audiences that live sport generates. As subscription growth continues to slow down, this will be increasingly important secondary revenue stream for Netflix,” added Moore.
By Nik Roseveare, ATV
