Bidvest Group rebrands Life insurer FMI to Bidvest Life

Bidvest Group rebrands Life insurer FMI to Bidvest Life as it looks to unlock growth opportunities and raise the company profile in the local market. 

The company (FMI), which was one of the first insurers in South Africa to specialise in income protection for business owners and the self-employed market in 1995 – has been a division of Bidvest since 2016. 

Lulu Rasebotsa, CEO of Bidvest Life said, “In partnership with independent financial advisers, we’ve been helping South Africans achieve financial peace of mind for 27 years by insuring their most important asset: their monthly income.” 

“As Bidvest Life, with the backing of our shareholder, we are building a brand in the market that makes our life-insurance solutions accessible to all South Africans; and we will continue to provide cover that is easy to understand and talks to the specific needs of our customers,” adds Rasebotsa. 

Bidvest Financial Services CEO, Hannah Sadiki, said the new brand would form part of a broader Bidvest offering that would offer consumers a wide range of financial services under one umbrella including banking, short-term insurance, life insurance and so much more.

“Bidvest is renowned for its model of acquiring businesses that will benefit from the synergies and strength of the Group to enable growth and ultimately deliver a greater return on investment. By investing in local businesses, such as Bidvest Life, we aim to turn ordinary companies into extraordinary performers, delivering strong and consistent shareholder returns in the process,” Sadiki added. 

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