TikTok introduces an Ad feature that offers revenue cut to creators

TikTok announced the launch of TikTok Pulse, a new advertising solutions feature for brands to connect with content creators.  

In simple terms, the platform introduces a new way to attract advertisers to showcase their brands content next to the best videos on TikTok. 

The new ad feature place ads next to the top 4% of all videos on the platform. The new solution involves a revenue share with creators. 

Not everyone is going to benefit from this ad feature solution, TikTok said only creators with 100.000 followers on the platform qualify for the revenue share program. 

The platform says they will make sure to vet the creators and ensure that that suits the advertisements. 

“Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform,” an announcement from TikTok stated.

“Additional post-campaign measurement tools such as third-party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns,” it noted. 

The devil is in the details, TikTok is yet to explain what percentage the creators will get from the deal and the pricing.  

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