English Premier League side Crystal Palace announced Mukuru, Africa money transfer platform as their official sleeve sponsor for the upcoming 2022 – 2023 season.
Mukuru will take where Facebank left off, with the financial services brand seeking to leverage the popularity of the Premier League throughout Africa to provide greater exposure.
Andy Just, chief executive officer of Mukuru, said “Soccer is the most supported sport on the African continent, uniting people globally, and our customers identified Crystal Palace as one of the teams they support.”
“A team with several African players and an iconic coach with strong African heritage in Patrick Viera who our Mukuru customers look up to and resonate with. We are excited to be associated with Crystal Palace, a well-respected and prestigious Premier League team.”
“The sponsorship places Mukuru on an international stage, further entrenching our global presence, operating in over 50 countries around the world,” adds Mukuru CEO.
Crystal Palace commercial director, Barry Webber said, “As a club, we are incredibly proud of our links with the African continent, which were encapsulated by midfielder Cheikhou Kouyate winning the African Cup of Nations earlier this year.”
“This partnership will help us to continue to expand our international fanbase, and Mukuru join us at a fantastically exciting time for the club, both on the pitch and off of it,” adds Webber.
Mukura was founded in 2004 and since its launch has completed more than 100 million transactions on its transfer platform, which it says has more than ten million users currently.