AMA, a newly established full-service media agency backed by Park Advertising and M&N has appointed Happy Ntshingila as a chairperson.
Ntshingila is not new in the advertising and marketing industry world, his a student and veteran of the game with lots of experience under his belt.
He’s the former managing director of HerdBuoys, Absa’s group marketing executive and former Chief Executive Officer [CEO] of SuperSport.
Ntshingila says he’s making a comeback into the ad world to disrupt and turn the market on its heads.
“We are doing this by equipping AMA with all the attributes that global agencies have and more but with 100% black ownership. AMA will also increase participation in an R44bn industry to more black media owners,” he says.
“I come back to this industry as Chairman of AMA with the goal of playing my part in building a more equitable industry for black businesses and to ensure the industry is working with them and not excluding them,” adds Ntshingila.
With the marketing and advertising industry coming out of the global covid pandemic, agencies are expected to achieve more with less budgets.
“The global economic downturn continues to have an impact on ad budgets. The focus now is on achieving more, with less. We understand the macro-environment our clients find themselves in and will continue to help them navigate their challenges during this tough period,” Ntshingila states.
Zibusiso Mkhwanazi, executive chairman of M&N and acting MD of AMA said: “Ntshingila’s track record in the advertising industry and the corporate world, coupled with the strengths of Park Advertising and M&N, represent the perfect mix to build client confidence and trust in AMA.”
Leave a Reply