The Financial Mail AdFocus Awards 2022 are now open for entries and this year’s theme is ‘Bounce Back’.
AdFocus Awards chairperson Faheem Chaudhry in a press statement said: “The past two years put forward a challenge that has shaken every part of the business. An economy under pressure, infrastructure that’s cracking, budgets under strain and talent under increasing pressure.”
“But time and time again, when a crisis hits, creativity thrives. This year’s AdFocus Awards will look for the businesses who have holistically shown how they can bounce back.”
“These agencies will show how creativity can be the vaccine for the economy by stimulating demand and guiding businesses back to their true north,” he adds.
This year’s awards will see the introduction of a new category, the Group Agency of the year Award.
“Given the tough external environment of the past two years, we’ll be looking for the agency group that has shown flexibility, versatility and bounce back-ability across all its businesses,” says Chaudhry.
Here are 2022 Awards categories
Advertising Awards
- Large Advertising Agency of the Year
- Medium Advertising Agency of the Year
- Small Advertising Agency of the Year
- Network Media Agency of the Year
- Independent Media Agency of the Year
- Public Relations Agency of the Year
- Specialist Agency of the Year
Agency Awards
- Partnership of the Year
- African Impact Award
- Transformation Award
- Adaptability Award
Nominated Awards
- Lifetime Achievement
- Industry Leader of the Year
- Student of the Year
- Shapeshifter of the Year
Financial Mail editor Rob Rose says, “We’ve been doing this competition for 32 years and we think that it is more vital than ever, given the imperative to rebuild the country now. The advertising industry can play a fundamental role in doing that.”
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