Disney Inc announced that is increasing the price of its ad-free Disney+ subscription to $10.99 per month from $7.99 for its US market.
The streaming service says the price change will coincide with the launch of the streaming service’s upcoming ad-supported plan, which Disney says will be priced at $7.99 per month.
Disney says that the ad-supported tier will be called “Disney+ Basic” and the ad-free subscription plan will be called “Disney+ Premium.”
Kareem Daniel, chairman of Disney Media & Entertainment Distribution, said in a statement: “With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience.”
Disney+ promised fewer ads than its sister streaming service Hulu’s ad-supported tier, which it plays and show slightly more.
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