This year Primedia Group brought in a lot of business executives into their stable than any media organisation in South Africa.
The owner of 947, 702, Kfm 94.5, CapeTalk and EWN – Eyewitness News has appointed sales executive Kelvin Storie as the company’s chief intelligence officer.
According to the media group, The radio space is forever evolving, and it is pivotal for Primedia to always have a clear-cut picture of the direction the media industry is taking. This also speaks to the mercurial behaviour of our consumers and listeners, the business must know how to best service them to keep them engaged and informed.
“The appointment of Storie continues to strengthen our team to achieve the goals we have set for the company,” said Jonathan Procter, CEO of Primedia Broadcasting Group.
“With his flair as a media strategist and extensive knowledge in data analytics, Storie is going to collaborate and service the commercial organisation with business intelligence solutions seamlessly.”
The role of chief intelligence officer will see Storie focus on the company’s growth beyond the existing terrestrial products. This involves driving effective trade marketing to agencies, direct clients and public sector clients, states the company.
“I’m energised, excited, and enthralled to be embarking on this new journey with Primedia as we delve deeper into familiar waters as well as enter uncharted territory. Data and storytelling are the fabric of this amazing media industry we find ourselves in. I’m a firm believer in keeping strategies simple but executing them brilliantly,” said Kelvin Storie.
Before this position, Storie is a former head of media intelligence (SA & SSA) at DStv Media Sales, Multichoice, with the role covering strategy, insight, and planning. He also spends some time on the agency side as group managing director of Vizeum South Africa.
