KFC Africa has appointed marketer Grant Macpherson, as chief marketing officer (CMO). The South African-born marketing maven will lead the group’s brand communications and innovation.
“We are proud to welcome Grant to the KFC Africa leadership team. We pride ourselves in understanding the different skills needed to deliver on our business goals, successfully, and while Grant’s experience and record speak for themselves, it is his approach to people and leadership that makes him such a natural fit for this role,” says Dhruv Kaul, GM for KFC Africa.
“Grant is known as a person who always leads with heart, an aspect that truly epitomises our brand, and I have no doubt he will continue to bring this attribute into his new role. We look forward to seeing him continue to lead our marketing and make a distinctive mark.”
According to the company, Macpherson joined the KFC in 2013 as marketing manager for KFC UK, where he led several portfolios across retail, brand and innovation.
In 2015, he moved to KFC Netherlands to lead marketing functions across the Netherlands, Iceland and Sweden.
“I am incredibly excited to be leading this amazing brand with the support of our world-class marketing team and agency partners. It is certainly an exciting time to be part of the brand as we continue to define our recipe for growth and good, ensuring we remain South Africa’s favourite QSR brand and continue to grow across the African continent,” said Macpherson.
In 2022, Grant was promoted to marketing director, brand communication and purpose, where he led the brand’s focus on taste, resulting in the recent industry award-winning Taste Guarantee and Taste Inspector campaigns.
