Black Friday is becoming a happy hunting ground for Takealot. The company announced it experienced a record-breaking Black Friday with 33% growth year-on-year in Gross Merchandise Value (GMV). The e-commerce giant also received more than 3 million visits on the day.
“From a top sellers and brands perspective, at Takealot.com we expected this Black Friday to be dominated by a demand for TVs, large appliances such as washing machines and dishwashers, etc., load-shedding essentials (power stations, UPS), laptops, smart watches, fragrances, sports equipment as well as household essentials, said Takealot CEO Frederik Zeitsman.
“This projection held true with these products being amongst the first to be snapped up when the clock struck midnight.”
According to Zeitsman, what led the move to achieve such numbers, most South Africans are now comfortable with online shopping and the trend continues growing.
“There are also interesting ‘check out’ consumer patterns and behaviours to be seen in the group’s Black Friday performance data, for example, there was strong site traffic seen at midnight which showed a high level of interest in being ‘first’ to access the deals on offer. Orders were also consistently strong throughout the day with purchase peaks seen during the early morning, lunchtime and early evening.”
“Ultimately, Black Friday has confirmed once again that South Africans actively look for unprecedented value and deals that are customised to their lifestyle and budget, together with superior shopping experiences,” Zeitsman said.
