The South African T20 league is not your typical cricket tournament, it’s big and serious business and every sponsor you might think of is asking to be part of the league.
Betway SA20 league announced FanCraze as their official digital collectibles partner. Both parties sign a multi-million deal to take the franchise into the metaverse world.
The collaboration makes SA20 the first cricket league to launch digital collectibles in their inaugural season.
SA20 and FanCraze will launch official digital player cards starting this week, giving fans an opportunity to collect their favourite players, play games, trade with other fans and unlock unique experiences.
“We are an innovative and digitally-led League so it makes sense for us to partner with a brand on the forefront of technology. We want to give our fans an all-round immersive experience on and off the field and we hope this partnership will take our offering to the next level,” said Betway SA20 League Commissioner, Graeme Smith.
Anshum Bhambri, CEO, FanCraze adds: “FanCraze is thrilled to partner with the inaugural SA20. With the launch of SA20 Player Cards and an innovative gaming experience for fans, FanCraze continues to solidify our position as the market leader in cricket digital collectibles. We cannot wait to unlock even more categories of collectibles, games, and multi-modal digital experiences as we evangelise the Web 3.0 space for cricket audiences around the world.”
The partnership will see the League pioneering into FanCraze’s extensive digital collectibles world, which features a portfolio of more than 50 000 players. Current franchise players in the League will also be benefitting from the association and revenue streams. Starting next week fans will be able to purchase official League collectibles on www.fancraze.com.
