Meta expands its partnership with NBA and WNBA to showcase 50 upcoming games in VR 

Meta announced that they have expanded its relationship with NBA and WNBA to show 50 live games in VR on Meta Quest. You might be wondering what is Meta Quest, is the official headset of the NBA powered by Meta Inc. The company signed the deal with NBA in 2020 during the covid pandemic. 

“You can watch more than 50 upcoming games in XTADIUM* and Meta Horizon Worlds** on Meta Quest. XTADIUM gets you closer to sports action than ever before with high-quality video and the ability to host watch parties with friends,” said the company. 

The move is part of the social media giant to sell subscriptions at a later stage. 

“And in the future, fans will be able to watch even more content in the app with an NBA League Pass subscription,” said the company.  

Meta Director of Sports Media and League Partnerships Rob Shaw in a blog post said, “Meta’s immersive VR technology is opening up new opportunities for sports fans to engage and interact with their favourite NBA teams.” 

“Fans will be able to express their fandom by donning their favourite team’s gear on Avatars and enjoy more live NBA games and experience NBA League Pass in a much more social and immersive way.” 

Meta Platforms will also sell NBA apparel in the Meta Avatar Store in the coming weeks. 

“We’re also partnering with the league to launch NBA-licensed apparel in the Meta Avatar Store in the coming weeks. You’ll be able to purchase your favourite NBA or WNBA team apparel for your avatar and showcase it across Facebook, Instagram, Messenger and on Meta Quest.” 

Are you ready to start shopping from Meta Avatar Store???

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