Roblox partner with Australian Open to launch metaverse experience 

Metaverse is slowly becoming real are real thing as tennis tournament launches in metaverse world to cater people who live in the virtual world.

The Australian Open join forces with Roblox to launch an Australian Open Adventure experience. Roblox to house digital recreation of Melbourne Park. 

The users will also have the opportunity to compete in virtual tennis-themed games to win prizes. The contract will also allows AO Adventure features digital shop where users can buy digital collectibles for their avatars. 

“With more than 80 per cent of users on the platform aged 25-and-under, it’s also a great platform for us to connect with younger fans, who we hope will be inspired to visit the AO in person one day after experiencing what the AO has to offer, beyond tennis,” Ridley Plummer, senior manager of metaverse, Tennis Australia. 

The Roblox deal marks Tennis Australia’s latest metaverse venture after the deal with Decentraland for the ‘AO ArtBall’ non-fungible tokens (NFTs) for last year’s Australian Open. That partnership will also be active for this year’s tournament.

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