Comedians needs to graduate from being a talent into business people and build a brands says Kevin Hart

The global entertainer, entrepreneur and Hartbeat founder of Hartbeat Kevin Hart and Thai Randolph, CEO of Hartbeat, gave a keynote conversation yesterday at Vodaworld, Midrand sharing Hartbeat’s core principles in building a next-generation media company that breaks through to consumers, advertisers and creators with storytelling that harnesses humour and heart.

AWAfrica has partnered with Hartbeat on a programming track titled “Branding with Hart,” a thought leadership series making its debut during the event.

During his keynote session, Hart emphasised that comedians need to turn their craft into a business and graduate from being a talent and build a brand. He went further to say other brands are always looking for partnerships.”

We have big plans for Africa in terms of narrating and documenting the continent’s stories, adds Hartbeat CEO Randolph. Over the years, we were told that stories of black and brown people do not sell and are not global, that was wrong. Black narratives are global and they have crossover appeal. We are the coolest people on earth, she added. 

Kevin acknowledge his own success but he also believe that now is the right time to pass the baton and discover new comedy and movie stars. 

“I’m successful and I’m happy with my success however, I like to put other people on and dominate the space in comedy, film and movies”, says Mpho Hart. 

Advertising Week Africa 2023, the world’s largest annual gathering of marketing, media, and technology leaders continues at Vodaworld, Midrand and different venues around Johannesburg. The event makes its long-anticipated debut in Africa on 15-18 February 2023, after the planned launch was delayed by the global pandemic.

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