CliffCentral Celebrates 9 Years of Trailblazing

As the saying goes, time flies while having fun, innovating and pioneering the podcast industry in South Africa.

This month marks 9 years since CliffCentral started podcasting and sharing content marketing across the country and worldwide.

Gareth Cliff, a media personality and entrepreneur took the plunge and left traditional radio to launch with the aim of creating the preeminent global online content hub

The station in a social media post said, “When was launched on 1st May 2014, co-founders Gareth Cliff and Rina Broomberg saw an opportunity to create a platform that would break free from the traditional constraints of radio and television and allow for more freedom of expression and creativity. What started as a bold experiment has grown into a dynamic and diverse platform…pioneering podcasting in South Africa.”

“Nine years and over 20 million podcast downloads later, we’re delighted that more and more brands have joined our loyal community and more and more broadcasters are launching their own podcasts. A huge thank you to everyone who believed in us and have supported us every step of the way. Onwards and upwards….always #cliffcentralturns9”

Gareth in a previous interview with Sbahle Malinga at IT Web said, “the demand for and supply of quality podcasts and on-demand content is growing faster than any other medium in SA, partly due to the rise of cheaper and more accessible smartphones and the internet.”

He went further to say, “when we started in 2014, hardly anyone even knew what a podcast was. Now, millions of downloads later, we’re converting more and more people every day, because podcasting is convenient, easily accessible, and it goes where mainstream radio cannot – both in terms of depth of discussion and agenda.”

Happy birthday

By Rethabile Mohlala

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