Sports Illustrated launches ‘Box Office’ a Blockchain and NFTs inspired ticket service

Sports Illustrated Tickets (SI Tickets) is launching a ‘Box Office’, non-fungible token (NFT) based ticketing and event management platform for the sports industry.

The “Box Office by SI Tickets,” an innovative, self-service event management and primary ticketing solution built in partnership with web3 leader ConsenSys and powered by Polygon’s blockchain technology. 

Box Office by SI Tickets promises capability and cost benefits to sporting events.

The publishing icon launched SI Tickets in 2021, hoping to use the strength of its brand to inspire consumer confidence in the secondary ticket market.

Now, it is counting on the functionality of the blockchain to attract event organisers and venue operators of all sizes to its platform, promising additional engagement and revenue opportunities. The Box Office self-service platform was built with Web 3.0 in mind.

said David Lane, CEO, SI Tickets said: “From the moment we launched our global event marketplace, which now boasts 50 million tickets to over 250,000 sports, concerts and shows, we have been preparing to enter and disrupt the primary ticket market,”

“Blockchain is the future of ticketing, and now owners, promoters, hosts and attendees have access to an advanced ticketing experience that transforms the antiquated barcode into engaging and collectible content,” adds Lane.

“We are excited about powering Box Office by Sports Illustrated Tickets with our web3 tools and infrastructure. It is thrilling to see disruptive web3 technology gaining traction through new use cases like NFT ticketing,” said Johnna Powell, Global Co-head at ConsenSys NFT.

“We believe the partnership with SI Tickets will make it easier for owners, promoters, and facilitators to create a fan experience that reaches previously unseen levels of engagement,” Powell concludes.

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