The global sports and lifestyle brand adidas announced its latest collaboration with South African, designer and queer Rich Mnisi with a unique collection pieces and campaign for Pride 2023; Let Love Be Your Legacy.
The campaign its about shared ambition to encourage ally-ship and freedom of expression without bias, in all spaces of sport and culture, the adidas x RICH MNISI range of apparel and footwear spans both lifestyle and performance featuring signature silhouettes across adidas Originals, Football, Cycling, Sportswear and Swim wear.
According to the press reports, the range is inspired by a love letter Mnisi wrote to his younger self, in which he declares Let Love Be Your Legacy – serving as his mission statement, but also a rallying cry for active allyship to empower and champion the LGBTQIA+ community.
“In creating this collection, I had a strong impulse to speak to my inner-child and express to the world how LGBTQIA+ allyship can create a legacy of love. Unifying these themes together through my own visual language and adidas’ iconic performance and lifestyle pieces is a powerful combination – making the collection a symbol for self-acceptance and LGBTQIA+ advocacy. My hope is this range inspires LGBTQIA+ allies to speak up more for the queer people they love and not let them fight for acceptance alone”, said Rich Mnisi.
Ashley Czarnowksi, Senior Director of adidas Global Purpose said, “We as a brand believe in the power of collaboration to create a more equal world of sport. We will continue to work with partners such as Athlete Ally, listen to our LGBTQIA+ athletes and support our communities to create more possibilities – by creating safe and inclusive spaces to express their authentic selves while playing sport.”
